TikTok signs joint venture to create TikTok USDS Joint Venture
December 19, 2025 • 2m 6s
Kelly Evans (Anchor)
00:00.350
meantime
oracle
is
popping
today
another
big
mover
after
tick
tock
made
major
progress
to
keep
US
operations
going
signing
a
deal
to
spin
off
that
unit
and
as
this
new
entity
now
prepares
to
face
off
with
existing
social
media
giants
in
the
US
how
will
it
fare
oracle
shares
by
Kelly Evans (Anchor)
00:15.590
the
way
are
up
nearly
eight
percent
julia
boorstin
has
more
in
julia
i
think
instagram
has
come
a
long
way
this
year
the
algorithm
is
much
much
better
the
competition
is
a
little
starker
than
it
used
to
be
Julia Boorstin (Senior Media & Tech Reporter)
00:27.530
yeah
reels
also
youtube
has
a
short
form
video
product
as
well
competing
head-to-head
with
tik
tok
so
the
question
now
kelly
is
how
the
new
US
based
tiktok
will
manage
this
transition
both
for
its
hundred
and
seventy
million
US
users
and
also
for
its
advertisers
ad
industry
Julia Boorstin (Senior Media & Tech Reporter)
00:44.730
analyst
brian
weezer
warns
quote
the
main
risk
is
not
ownership
but
execution
the
transition
could
introduce
friction
across
the
consumer
experience
advertiser
infrastructure
and
algorithmic
performance
the
challenge
is
maintaining
the
consistency
of
the
user
advertiser
and
Julia Boorstin (Senior Media & Tech Reporter)
01:01.390
creator
experience
amidst
some
major
changes
that
are
coming
on
the
back
end
the
new
US
based
company
is
taking
responsibility
for
US
data
for
content
moderation
and
algorithm
security
that
means
retraining
tick
tocks
algorithm
on
US
user
data
at
the
same
time
the
new
US
tick
Julia Boorstin (Senior Media & Tech Reporter)
01:19.110
tock
will
have
to
integrate
with
the
global
tick
tock
it
will
be
the
one
managing
interoperability
as
well
as
the
likes
of
ecommerce
and
advertising
now
those
elements
have
to
be
truly
global
for
tick
tock
to
maintain
its
value
how
all
of
those
transitions
go
will
impact
tik
tok
Julia Boorstin (Senior Media & Tech Reporter)
01:37.390
share
of
us
digital
mark
ad
spending
currently
just
four
percent
this
year
and
that's
just
a
fraction
of
meta
's
twenty
three
percent
and
google
's
twenty
five
percent
according
to
marketer
now
if
user
engagement
and
advertiser
results
are
not
negatively
impacted
by
these
Julia Boorstin (Senior Media & Tech Reporter)
01:52.430
changes
and
without
regulatory
overhang
tick
tock
could
be
well
positioned
to
gain
share
from
the
likes
of
snap
whose
stock
is
down
about
one
percent
today
and
it
could
also
compete
even
more
aggressively
with
both
meta
and
youtube
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